Beauty, Branding, and Breaking Norms: Women in Insurance 

Leadership Link

In an industry steeped in tradition and professionalism, women in insurance face unique challenges and opportunities to define their personal and professional identities. As the field evolves, so do expectations around appearance, communication, and the balance between authenticity and professionalism. It is beyond time we brought this elephant to sit at the front table. Bringing awareness and talking about this concept of beauty allows us to understand pressure, power, and status better. I interviewed a few fantastic women executives from the insurance industry on navigating these dynamics, redefining norms, and embracing beauty and branding as powerful tools for success. It’s 2025; let’s talk about it!  

Beauty as a Core Value 

For many women, the concept of beauty transcends aesthetics. Beauty is a value that brings creativity, care, and vibrancy into every aspect of life, including work. Yet beauty is often an unspoken priority in professional spaces, especially in industries like insurance that emphasize formality and tradition. Why is it so hard for women to admit they value beauty? 

One reason may be societal expectations. Beauty is often dismissed as superficial or frivolous, particularly in the workplace. But as one industry leader remarked, "Beauty is one of my core values, and I am unapologetic about it. It’s far beyond how I look—about how I present myself, my work, and the world around me. Whether it's the slides I create, how I break down a concept, the one-sheet I leave behind, or the outfit I wear, beauty reflects my personal brand." 

This mindset challenges traditional notions, reframing beauty as essential to professionalism. By embracing beauty through polished presentations, vibrant attire, or thoughtful work products, women can communicate confidence, care, and attention to detail. It's about aligning outward appearance with inner values, creating a cohesive and authentic brand. This empowerment that comes from embracing beauty as a core value is genuinely inspiring. 

Branding in a Traditional Industry 

In the insurance industry, branding isn’t just for companies—it’s for individuals, too. Each of us has our own personal brand, regardless of the organizations we belong to. Personal branding is how you communicate who you are, what you value, and why you are credible. For women, especially those entering the industry, branding can be a way to stand out and gain recognition in a space that still skews traditional. 

But branding in insurance comes with its own set of challenges. The industry often leans conservative, favoring muted tones, formal language, and understated professionalism. While these norms can create a polished image, they can also stifle individuality. 

“I dress in glitter and vibrant colors. I have tattoos, and I bring a dynamic energy into rooms. But I have earned the right to do this,” said another professional. “Early in my career, I adhered strictly to the industry’s expectations. Over time, through consistent work and results, I found my own way to carve out space for my authentic self." 

This story highlights an important truth: authenticity in branding is not immediate; it is earned. Women are not always given respect when they walk into the room as their whole, unfiltered selves. However, through consistent professionalism and results, they can expand the boundaries of what is considered "acceptable" in the industry over time. This emphasis on authenticity in branding validates the experiences of many women in the industry, making them feel understood and recognized. 

Breaking Norms with Confidence 

A little can go a long way when we talk about bending the rules and breaking norms. Breaking norms is not about rebelling against the industry’s traditions. Instead, it is about reshaping stereotypical norms to make space for diverse expressions of professionalism. Whether introducing a more vibrant wardrobe, adopting a bold communication style, or advocating for personal values, women in insurance are proving that there is far more than one way to succeed. This emphasis on breaking norms with confidence is empowering and encourages women to be courageous in their professional journeys. 

Consider the example of a professional who successfully advocated for a clothing stipend. Investing in polished outfits that aligned with her vision of an executive presence enhanced her confidence and elevated how others perceived her. 

“It costs money to be pretty,” she joked, but the underlying truth is serious: appearance matters in professional settings. Appearance is about aligning your outward image with your goals and aspirations, not conforming to narrow beauty standards. The energy you bring into a room, virtual platform, and any space you take up is an inside job. Figuring out what makes you feel the best to radiate the best possible energy is the work we do to shine. How you present yourself sends a message, and women should feel empowered to craft that message intentionally. 

The Emotional Labor of Beauty 

Maintaining a professional appearance often requires emotional labor, especially for women. From ensuring that nails are manicured to keeping up with trends in professional attire, the effort can feel exhausting. Yet, for many women, this labor is also an act of self-respect and empowerment. It's important to remember that self-care is not a luxury but a necessity. Taking the time to invest in your appearance can boost your confidence and readiness to tackle professional challenges. 

"One of the things I always invest in is having my nails done. It makes me feel 1,000 times more put together," shared a leader in the industry. These small rituals of self-care cultivate confidence and readiness to tackle professional challenges. At the same time, women are navigating shifting perceptions of beauty. Some feel pressured to downplay their appearance to avoid being seen as "trying too hard," while others feel judged for embracing their style. The key is to find a balance that feels authentic—to embrace beauty as a form of self-expression while remaining attuned to the industry's expectations. Only you know what feels best for you. 

Supporting Each Other 

One of the most powerful ways women can navigate these complexities is by supporting one another. Sharing tips, secrets, and strategies for confidence and self-presentation can foster a sense of camaraderie and empowerment. These acts of support create a ripple effect, empowering more women to show up authentically and confidently in professional spaces. 

• Beauty hacks: Sharing favorite tools or products can make a big difference. Brightening eye drops for travel can help you look fresh and alert after long flights. At the same time, versatile clothing pieces, like a well-fitted blazer or a comfortable but professional dress, can adapt to various settings. These small yet effective tools can boost confidence and help women put their best foot forward. Additionally, consider investing in a professional wardrobe that aligns with your personal brand, and don't be afraid to advocate for your unique style in the workplace. 

• Professional growth: Encouraging bold choices and self-advocacy is essential. Whether speaking up in meetings, pursuing certifications, or asking for a raise, women benefit from hearing the stories of others who have taken risks and succeeded. Sharing these experiences can inspire action and foster a culture of confidence. 

• Authenticity: Celebrating each other’s unique styles and approaches helps combat judgment and competition. For example, complimenting a colleague’s bold fashion choice or innovative presentation style reinforces the idea that professionalism can take many forms. These small acts of validation can build trust and solidarity. 

• Networking tips: Professional events can be daunting, especially in male-dominated spaces. Sharing advice on introducing yourself, asking meaningful questions, and following up after events can empower women to build meaningful connections. Offering to attend events together provides a sense of support and camaraderie. 

• Work-life balance: Balancing a demanding career with personal responsibilities is no small feat. Sharing strategies, like time-blocking for productivity or setting boundaries for work-life separation, can help women manage their commitments. Discussions about prioritizing self-care and making time for hobbies can also encourage a healthier mindset. 

• Confidence-building practices: Highlighting routines or habits that help maintain a strong and positive mindset can be invaluable. These tips might include daily affirmations, setting small but achievable goals, or practicing mindfulness. Sharing these practices can inspire others to adopt habits that build resilience and self-assurance. 

• Mentorship: Offering mentorship to younger professionals fosters a culture of learning and mutual support. Through formal programs or informal coffee chats, mentorship provides guidance, encouragement, and a sense of belonging. Mentorship is a way to give back and ensure the next generation feels empowered to succeed. 

Moving Forward 

As the insurance industry evolves, so will the norms around beauty, branding, and professionalism. Women have a unique opportunity to lead this evolution, challenging outdated perceptions and redefining what it means to be a professional. By embracing beauty as a value, cultivating authentic personal brands, and supporting one another, women can create a more inclusive and vibrant industry, proving that beauty and professionalism are not opposites but powerful allies. 

So, here is to breaking norms, embracing beauty, and building a brighter future—one glittering step at a time. You will find me in the glitter suit, smiling at you with the encouragement you need for whatever comes next. 

*Throws glitter into the air.* 

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